Who am I?
Hi, I’m William Corner and Corner Mindscape is the name I use to provide professional web design and development services to my wonderful clients.
I have a Masters degree in Philosophy and Literature and worked for several years as an English language teacher in India and Japan before turning my attention towards web design and development in 2010. Since then I have worked as a web designer and developer in contractor, in-house managerial and agency environments.
I try to draw on all aspects of my varied experience in my current work.
Web design and development services
I provide both design and development services.
I have produced graphic design for print and worked on large websites purely in the code editor. This integrated approach is useful if you are a smaller organisation who cannot afford (and probably don’t require) a team of specialists. Since I am designing and developing your website, you only have to communicate with one person and that person only needs to communicate with themselves!
If you are a large organisation and want to hire an agency, I recommend Creative Sponge.
A storytelling approach to web design
There has been a lot of interest in recent years about the use of storytelling on the web, employing narrative frameworks such as ‘the hero’s journey’ on everything from Case Studies to Contact Us pages.
This is because storytelling works.
Storytelling is the most powerful tool human beings have to make sense of the world. We use stories to synthesise and interpret the phenomena around us – to organise time and action so that we can make things meaningful – to ‘get’ what’s going on. Stories are used to grasp everything from big life events to small everyday interactions.
Using effective storytelling on your website helps to create engaging, intelligible and memorable experiences for your users, clients and customers. You can use all the fancy visual effects and employ all the latest design trends you want, but it’s a waste of time and money unless your site tells a coherent story.
For an overview of this process, I strongly suggest you visit Donna Lichaw’s website.
Storytelling does not require coding or digital design skills, but it does require understanding the basics of how to tell a good story. Coding and digital design skills are then needed to realise that story in a visually engaging and interactive way.
This is where I step in!